Zoopla's new ad campaign looks to usurp Rightmove in UK market

October 13, 2019

Zoopla has a new leadership team with ambitious plans to change its self-proclaimed title of 'UK's No. 2 property portal' to something more market-leading.

Zoopla is about to launch an aggressive campaign to overtake Rightmove and has signed up with a high-profile London creative agency called Lucky Generals as part of its plan.

The portal has until now referred to itself as the UK’s ‘No.2’ portal. The shift in its positioning reflects Zoopla’s desire to also put some distance between it and its burgeoning other rival, OnTheMarket, as well as catch up with Rightmove.

Lucky Generals is to start work immediately following a competitive pitch and has been given a brief to highlight the role the portal plays in the lives of renters, buyers, sellers and landlords.

“Our ambition is to be the UK’s number one property destination and in Lucky Generals we have found the perfect partner to help us reach our goal," says Gary Bramall, Zoopla’s Chief Marketing Officer.

“Their ability to combine incredible creative ideas with an unrivaled strategic insight made them stand out in a competitive field.

“They understand our brand and had great chemistry with the team. We can’t wait to begin working with them.”
Lucky Generals CEO Katie Lee said: “Sometimes when you meet a team you just know that you’ll walk over hot coals to get to work with them.

Read more here

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.

Property Portal Watch Madrid Summit 2019

October 13, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Developer Generic Background
Product Roundup: Hemnet, Green Acres, FazWaz, Property Sorted and Leboncoin

Here are the product and services updates we've spotted coming from real estate marketplaces around the world this week...  ...

Read More
Affordability Calculators 1 1
Affordability Fears Are Growing – Are Real Estate Portals Paying Attention?

Only around 40% of listings on Zillow are affordable. Or, to put it another way, only around 40% of properties...

Read More
People Roundup Hero Image 3 April 25 2
People on the Move Roundup: REW, ImmoScout24 and REA India

This week's roundup of real estate marketplace comings and goings features executives on the move in Canada, Germany and India......

Read More
Cooperrocketacq 3
Rocket to Acquire Mr Cooper Mortgage Service for $9.4 Billion

Rocket Companies has announced a $9.4 billion all-share deal to acquire Mr. Cooper, the largest mortgage servicer in the United...

Read More

Editor's Pick