Zoopla sees 'higher than usual' traffic bounce

Zoople saw a boost in traffic between last month and this one, expecting more as the year begins.

Traffic on Zoopla bounced up 64% between last month and this and is expected to rise more as January progresses and with it the portal’s seasonal marketing campaign.

While the Boxing Day bounce is a familiar phenomenon, the current bounce is greater than this time last year, when it measured 56% over exactly the same timescale.

Zoople CEO Charlie Bryant said he has high hopes for this year:

“Most of the rise we are seeing will be seasonal, but some will be dynamic – a result of confidence post-election that we have some stability, regardless of who you voted for. I am really hoping that what we are seeing is not just a flash in the pan.”

He said that 2020 for Zoopla will be all about “doubling down on our investment” two years after its acquisition by US equity firm Silver Lake for £2.2 billion.

The business has since seen a number of comings and goings.

Bryant said that this time last year, only one of the the nine-strong executive team apart from himself was in place:

“We have made some considerable hiring investments, and this year will be all about delivering.”

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