Lucky Generals was chosen after a competitive pitch process and will help Zoopla bring to life its brand and highlight the role the company plays in the lives of renters, buyers, sellers and landlords.
The London-based online property portal said the agency’s work will begin immediately.
“Our ambition is to be the UK’s number one property destination and in Lucky Generals we have found the perfect partner to help us reach our goal.
“Their ability to combine incredible creative ideas with an unrivaled strategic insight made them stand out in a competitive field.
“They understand our brand and had great chemistry with the team. We can’t wait to begin working with them.”
— Gary Bramall, Zoopla CMO.
Lucky Generals CEO Katie Lee said: "Sometimes when you meet a team you just know that you'll walk over hot coals to get to work with them.
“They're an inspirational leadership team in a category that we are all completely obsessed by, on a mission to become number one. We're looking forward to helping them do it."
Read more here
Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.
News emerged over the weekend that Axel Springer may be open to a major split of its major two segments...
Read More
Australia's REA Group is expected to return to Rightmove with an improved bid for the portal, according to reports. Rightmove...
Read More
"If we start compromising on quality by allowing too much low-quality supply onto the platform, our brand will suffer. If...
Read More Reuters and The Financial Times have suggested that Axel Springer, a stakeholder in several European real estate marketplace businesses, is...
Read More
