Zoopla announces huge growth in membership and site traffic

Zoopla unveils great numbers in agency membership and site traffic for 2019.

Since being bought by US equity firm Silver Lake, Zoopla is no longer floated on the stock market but an announcement made overnight is effectively the equivalent of a trading statement revealing its 2019 performance.

Over 2,250 branches joined Zoopla last year, including some of the industry’s biggest regional and national players, such as Carter Jonas, Dacre, Son & Hartley, Kinleigh Folkard & Hayward and more.

Many of these had left when OnTheMarket launches and looked a threat to the portal dominance of Rightmove and Zoopla.

In 2019, monthly site visits to Zoopla rose to 58 million, with total sessions up 19 percent compared to 12 months prior. Over 1.4 million people downloaded the Zoopla Mobile App, which was revamped in August. 

The portal says total applicant leads were up 18 percent in 2019 and applicant leads per listing up 24 percent over the same period. 

Agents also enjoyed a 41 percent increase in total valuation leads.

The company also says it added new features including improved property management for agents, eSigning capabilities and efficiencies within lead management. 

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