Zoopla Adds "Back To Market" Tag to Listings Returning to Market After Failed Sales

Zoopla has introduced a 'back to market' tag on listings for which a deal has fallen through.

The new tag will show listings that have had their status changed from 'Under Offer' or 'Sold Subject to Contract' back to 'For Sale'.

The UK's number two portal says it added the new tag in response to high fall-through rates—with approximately 40% of sales failing to complete at the moment.

Additionally, properties with the Back to Market tag will be pushed to the top of the results page, and the tag looks like this:

Source: Zoopla.co.uk — the property initially listed in April 2023

Zoopla says it will also work to educate consumers on being more forgiving of listings that are returning to the market, with home buyers unfairly assuming that a return to the market is a sign of failings during the survey process—when more likely causes a deal fall through include the rejection of a mortgage or a break in the chain.

Nikki Cole, director of national sales at Zoopla, said:

"We’re pleased to launch this much-requested feature for our agent's customers—which should provide a simple way for them to boost interest for a property that has just come back to the market.

"Back to the market properties often have serious sellers that are willing to progress with a sale and we’re looking forward to highlighting this to the thousands of in-market buyers that visit our website and social channels every month."

Zoopla, the long-time number-two portal behind market leader Rightmove, posted a £6.2M loss in 2022 despite increasing its revenue by nearly 20% year-on-year.

Zoopla's parent company Zoopla Property Group's property division was recently rebranded as Houseful.