Zillow reports that its noticed a growing number of online notarization with Zillow Offers users. The company revealed in a recent report that over 60% of its Zillow Offers users closed on their property through remote online notarization (RON) which has been a driving factor for the uptick in the company’s earnings.
Zillow CEO Rich Barton says that the continued obstacles unveiled due to the COVID crisis are showing companies that support in technological innovation is key.
Barton said:
“There is increased shopping traffic at the top of the funnel and more adoption of the digital transaction at the bottom. Our customers are looking for more ways to reduce friction, and we have rallied quickly to bring to market products and services that have been in research and development.”
This led the company to choose to support RON usage, which they will continue to support even after the pandemic ends.
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