Zillow launches new construction listings in Canada

Zillow enters partnership with Brookfield Residential to begin uploading new construction listings in Canada

Zillow Group will now display construction listings in Canada on all of its platforms to connect builders and home buyers. Leading North American home builder, Brookfield Residential, is among the first builders to have its homes displayed on Zillow in Canada. Brookfield is just one of the 250 Canadian brokerages and franchisors that have entered agreements to offer listings on the Zillow platforms.

"On average, more than 194 million consumers visit Zillow every month with the dream of finding home -- whether they're looking to rent or buy," said Errol Samuelson, Chief Industry Development Officer, Zillow Group. "With the inclusion of new construction listings on Zillow in Canada, we'll provide an even more comprehensive home shopping experience for our growing audience of Canadian consumers."

"Zillow Group is excited about the opportunity for Canadian builders to tap into Zillow's audience of home shoppers. Brookfield Residential has long been a strong partner in the U.S. and it is great to have them help lead the way with us in providing a comprehensive home shopping experience for Canadian consumers."

— Lucy Wohltman, Vice President of New Construction, Zillow Group

"We are delighted to showcase our home listings on Zillow and provide our prospective homeowners with a comprehensive tool to search and find a home that best meets the needs of their family," said Marc Thibault, Vice President of Sales and Marketing for Brookfield Residential. "Buying a home, new or resale is one of the most important decisions in someone's life and by adding our listings to Zillow, we think this helps ensure consumers can make an informed decision based on availability, pricing and many other factors."    

Canadian home buyers will be able to search through newly constructed home listings along with resale listings in the Zillow search feature. Zillow's Canadian home builder partners will be granted access to several perks, including exclusive listing product Promoted Communities, that looks to enhance the discoverability and visual experience for home buyers. Furthermore, Canadian home builders will be given a number of ways to engage with users, including email lead forms, direct links to their own websites, instructions to new builds, sales office hours and more.

SOURCE Zillow Group
Edited by V. Haviland

Join us November 13-15 for the Property Portal Watch Conference Madrid 2019.