Zameen.com's journey: A look back on innovation

Zameen.com, launched in 2016, has displayed an impressive growth journey, punctuated by integration, expansion and technological innovation.

Often even the most fragmented, inefficient markets provide opportunities for companies to grow. By introducing transparency and internationally recognised best practices, individual companies can help remove inefficiencies (and often some undesirable practices) from entire sectors. In this way certain companies, with clearly defined objectives and approaches, are able to grow just as industries are revived.

Pakistan's real estate market, for example, has long been disjointed, associated with the undocumented economy, and dominated by flipping: aggressive speculative transactions for quick profits.

These trends began changing one-by-one as the country's first real estate portal, Zameen.com, was established in 2006. Since then, the market's journey –although a slow one – has been towards integration, expansion and technological innovation.

It is, in many ways, a unique story of a small start-up with a handful of initial members expanding across the country and beyond, while providing buoyancy to the entire real estate sector and the wider economy.

Below is a brief chronology of the company's growth:

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