Yardi announces new data showing CRM software adoption growing 34%

Yardi's CRM software for multifamily marketing continues to show rise, with help from new innovations added to the service

Property software developer, Yardi, has announced that recent numbers show huge jump for the company's multifamily customer relationship management (CRM) software. 

RENTCafé® CRM, the software in question, has shown to capture leads, automate follow-ups and centralized communications which help grow conversions and retention for property management companies. In fact, the recent data suggests that 34% more customers have adopted the software into their businesses over the course of 2018, and the software is now used by more than 3.1 million multifamily units across the nation.

The new features that have recently been integrated with RENTCafé CRM allow clients to gather more leads in the digital marketplace. With these new marketing features, multi-source lead attribution, lead scoring and email drip campaigns are just some of the updates to the CRM:

• Multi-source lead attribution tracks multiple touch points throughout the customer journey to give more accurate insight into marketing source performance.
• Lead scoring prioritizes incoming leads to provide visibility into the strength of the current pipeline. It allows leasing agents to focus on customers that are more likely to convert.
• Email drip campaigns allow leasing staff to communicate with renters via automated emails that identify and promote the next step of the leasing lifecycle.

With these tools, customers are enabled to increase their visibility and data to enhance their operations and optimize their marketing performance.

"The way renters find and interact with properties is constantly evolving," said Chris Ulep, Vice President of Multifamily Product Development at Yardi. "We're committed to continually updating RENTCafé CRM to keep pace with and anticipate the evolving needs of multifamily property marketers."

SOURCE Yardi
Edited by V. Haviland

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