UWORK is helping Israel's immigrants overcome the obstacle of finding work

Anywhere you go, if you're an immigrant, finding work can be a herculean task when you're set apart by language, culture, and more.

It’s no different for immigrants to Israel, known as “olim.” Now, a relatively new social for-profit initiative is trying help olim gain employment.

“Olim find it hard to find jobs, but also employers find it hard to identify foreign-language speakers,” said Lilach Avraham, the CEO and founder of UWORK, an online recruitment agency targeted at new immigrants to Israel.

Avraham set up the agency in October 2018 after working for over 10 years in human resources. At software provider Amdocs, she helped the firm find employees, and she subsequently set up a placement and recruitment company for the general population.

“I’ve been working in the field of recruitment of olim and foreign language speakers for many years, and I noticed that posting job offers in the well-known online job boards in Israel doesn’t really help me reach the olim.”

This led her to set up the website specifically dedicated to immigrants and foreign language speakers, offering a variety of jobs in companies across the nation, she said. The site is the first online recruitment platform in Israel set up exclusively for this population, according to Avraham.

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