Uplandme raises $2M from angel investors

June 17, 2019
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Uplandme, a EOS blockchain-backed digital real estate trading platform, has received $2 million from several angel investors and FinLab EOS VC Fund.

The funds will be used to support the development and launch of Upland, which is currently available in beta, and will become widely available later this year. 

Billed as “‘Monopoly’ meets blockchain,” as in the classic Parker Brothers board game, the game enables players to buy, sell, and trade imaginary properties based on real-world addresses. The twist is that instead of paper cards, it uses non-fungible tokens (NFTs), or digital collectibles similar to CryptoKitties, to confer ownership of an asset.

Unlike most digital games, however, properties that are recorded on the blockchain throughout the gameplay will be truly owned by the players, not the gaming company, Uplandme says. And just like in real life, land in this virtual realm has a fixed supply. 

“We expect that the game momentum will be driven by the simple fact that there is a natural scarcity of available properties because they are based on real-world addresses,” said Uplandme Co-Founder Dirk Lueth.

Lueth and his partners, Mani Honigstein and Idan Zuckerman, aim to disrupt the $50 billion market for casual (mass market) games.

“One game night, while playing Monopoly and watching the Netflix series ‘Stranger Things’ we got thinking about a property game in a parallel universe and realized how properties that are based on real-world addresses can be the perfect collectible NFT,” Lueth told CoinDesk.

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