Top 5 new property search trends in Mexico

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

The way to look for properties in Mexico has changed due to the use of technologies and digital growth.

Currently, in Mexico, instead of going for a walk in a certain colony and collecting figures in a notebook, now take advantage of various technological advances to find a home from the computer, tablet or cell phone.

For example, 95% of the potential buyers of a property start their online search before talking to a real estate consultant, which translates into an opportunity for developers and professionals in the area to search for digital media.

In the last 3 years, the increase of Internet users has surpassed 29% and in Mexico, internet use already takes up 58.7% of the population, which is equivalent to more than 70 million people online.

Another relevant fact is that the search for homes is 69% of all searches; 17% for land; 9% for commercial premises and 5% for offices. Another important fact is the growth of 60% that has had the use of mobile devices to search for properties, according to the Annual Report of the Real Estate Market in Mexico 2018 prepared by Lamudi, which highlights five trends in this regard:

Chatbots: Many real estate agencies employ chatbots with Artificial Intelligence (AI) to distinguish customer preferences.

Remarketing: These include improvements to websites and use of social networks to build a customer base.

Artificial intelligence: AI and algorithms automate tasks to assess tenants, inspect facilities remotely and provide accurate real estate assessments.

Push technology:Through it, content alerts are issued so that potential users can enter a certain application and generate potential customers.

Virtual reality: The RV allows access to the complete experience on a property that is under development.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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