StreetEasy chooses Preacher in strategic marketing partnership

An Austin-based marketing firm has caught the attention of an NYC-based real estate giant, leading to a strategic partnership for the two entities.

New York’s real estate platform, StreetEasy, has chosen Austin-based Preacher to lead its creative charge. 

Preacher will power into its relationship with a new 2020 campaign set to launch mid-February through a series of subway, billboard, taxi and out-of-home executions across all five boroughs. The work will run throughout August.

Media will be handled in-house by StreetEasy.

Amory Wooden, Senior Director of Marketing at StreetEasy, said:

"2020 marks a big year for StreetEasy. As we enter our brand’s second decade, we are looking to improve upon every experience buyers, sellers, and renters have along their journey into a new home.

"We were looking for an agency with renewed passion, innovative thinking and a fresh perspective on the NYC apartment searcher. Ironically, we found that team in Austin. A mix of ex-New Yorkers and aspiring New Yorkers, the Preacher team brings enthusiasm, curiosity and a healthy dose of humor to the NYC home search journey."

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