Spain: Mahou San Miguel seeks startups for BarLab Challenge Horeca

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Mahou San Miguel, leading Spanish company in the beer industry, has started the search for startups for the fourth edition of BarLab, a collaborative innovation platform that this year becomes BarLab Challenge Horeca to improve the bar experience.

BarLab Challenge Horeca seeks solutions in the scalability phase that add value to customers through new technologies, solutions focused on aspects such as business management, loyalty, increased traffic to the establishment, and an improved experience in it, among others.

Mahou San Miguel will select a maximum of 15 already-consolidated entrepreneurial projects to compete in a Pitch Day in which the finalists will be chosen. The startups chosen will be integrated into Rentabilibar, the leading online platform with which the company is driving the business of its independent hospitality customers, and will thus be able to offer its products and services to more than 45,000 Spanish establishments.

“Innovation and digitalization are one of our main strategic pillars, not only as a way of growth for our company, but also as a way to grow and evolve the sector as a whole. With this evolution of BarLab we want to contribute in a real and effective way to boost innovation in the hospitality industry, making available to the winning companies the opportunity to connect directly with potential customers.”

Miguel Ángel Miguel, General Director of Technology and Digital, Mahou San Miguel

Since its first edition in 2016, BarLab has provided the opportunity to promote 14 projects among more than 450 proposals received from experts in new technologies, marketing, entrepreneurship and digital transformation.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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