Leading tech firm for the hotel industry, SiteMinder, has announced its yearly list of 10 websites that had brought the highest total booking revenue to hotels in the top travel destinations, namely Asia, in 2018.
Varying from direct hotel websites to a new host of third-party channels, the diversity of the lists this year reflects a rise in consumer choice that is forcing hotels to compete for business on more booking channels than ever before.
The increased diversity is indicative of a booking landscape that has exploded in recent years and is showing no signs of slowing. According to Euromonitor International, global online hotel sales have surpassed US$264 billion to represent over 170% growth in the last decade, including over 13% on the past year alone.
“This year we found almost 20 instances of booking channels making a first-time appearance in our list. So, while the more popular brands continue to dominate, we are seeing a broader range of players emerging. This trend reflects not only the ever-growing list of options now available to travellers booking their stay, but the subsequent need for hotels to be on more booking channels than ever to keep up with today’s endless paths-to-purchase,” said Mike Ford, SiteMinder’s Managing Director.
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