ServiceNow pulled through a major rebranding when the new CEO changed hands to John Donahoe, and with great success: focus was honed in on the platform itself, while also pushing the firm as the SaaS that “makes the world of work, work better for people”.
And this motto is being extended to ServiceNow’s employees, as well as its customers, according to Senior Director Alex Osborne, who welcomed diginomica on a tour of the company’s new UK office in Staines-on-Thames.
The design of the office aims to reflect the vendor’s refreshed branding colours and logo, with the layout including hang-out areas, a bar and different zones named after popular London destinations (Shoreditch High Street, Angel, etc). Pretty much what you’d come to expect from a modern tech vendor, nowadays.
Interestingly though, before embarking on the design every single employee was asked about what they’d like to be included in the design in order to make them happy at work. Designers have tried to incorporate as much of the feedback into the design as possible - whether that be more booths to make calls for sales agents, or a book shelf for the comms team.
Sitting down with Osborne to discuss ServiceNow’s further investment in the UK, he said that it reflects the company’s growth in the EMEA region and how it is becoming a more strategic supplier for its customers. Osborne said:
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