Serial entrepreneur Lucinda Duncalfe joins recruiter Thrive TRM

SaaS platform formed by Brad Stadler and Joe Riggione, Thrive TRM, has recently welcomed prolific entrepreneur Lucinda Duncalfe as executive chairman to aid in the company's planned expansion through fundraising efforts and strategizing.

“We are looking for larger quarters” to house the firm’s expanded staff somewhere in the Philadelphia area, said Duncalfe, who stepped down as chief executive at Conshohocken-based Monetate last summer.

She plans to join the Thrive staff -- currently 28 people -- on weekly visits and to convene retreats in New York once a month. Duncalfe lives in her native Brooklyn, where she and husband Russell Holt, who works for Gabriel Weinberg’s Paoli-based DuckDuckGo search engine, are raising their kids.

The new job “is not just raising capital,” said Duncalfe. Besides helping Thrive TRM President Reed Flesher, a Drexel grad, pitch to venture capital and private equity investors, she’ll help sort the “tremendous number of strategic options” for growing the firm.

Flesher says the firm’s clients, including several of the 50 most valuable U.S. tech companies and some of the largest Philadelphia-area for-profit employers, have placed more than 6,000 managers, professionals, and board members using Thrive since its launch in 2015. The business tends to recur as clients need new bosses and professionals, he said.

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