Sense secures $13.5M in new funding led by Google Ventures

Sense is ready to keep expanding along with the gig economy, as well as provide independent contractors with avenues to explore everything their employer has to offer.

The San Francisco company connects contractors to the companies they’re signed on with through SMS or WhatsApp, and it has just raised a $13.5 million Series B led by Google Ventures. Accel, which led Sense’s prior round, also joined in.

Anil Dharni, the CEO and Co-founder of Sense, cites a statistic as proof of why they’re important: contractors are going to be about 40 percent of the U.S. workers (this includes contractors, consultants, independent contractors, gig workers). Even this number might not be completely accurate, as it is increasingly difficult to measure the grey employment area.

Sense’s automated communication platform stays with a worker throughout their job cycle. They keep it hyper personal, Dharni says, to get insight into worker motivation and engagement. They sell the platform to staffing agencies across the country and charge per contractor.

Sense taps into a personal relationship Dharni believes is forgotten as gig workers continue to make up more and more of the job economy.

“Something is lost when it comes to the software and communication when caring about this talent pool,” Dharni told Crunchbase News. “And that’s where we see the opportunity.”

Read more here.

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