Savills to Trial Portal for Super Wealthy Clients

Savills, one of the largest real estate groups in the UK, is trialling a new property portal for wealthy clientele.

Dubbed "Portfolio by Savills", Portfolio will ‘inform, engage and inspire’ its global clients with a passion for posh property through upmarket photography and editorial.

Portfolio will integrate Savills’ housing market data, will have its own website and social media, an annual glossy magazine and a calendar of events, talks and partnerships for wealthy clients to meet and network.

According to its Instagram account blurb, Portfolio will celebrate [Savills’] finest properties, “particularly those of architectural and design interest or historical importance, and associations with leading designers such as sculptor David Harber and interior designer Sophie Paterson”.

Justin Marking, head of global residential at Savills, said:

“We recognise that our HNW clients are highly engaged digitally and are invariably global citizens with broad cultural experiences and a passion for property, often having homes in more than one country.

“The creation of an innovative digital experience to complement the print magazine and engage globally with UK and international HNWs was therefore a natural evolution”.

Savills was founded in 1855 and today has 39,000 employees across 600 global offices. The Group recorded revenues of 2.14bn GBP in 2021.