SAP SuccessFactors joins forces with Jobs on Facebook

Facebook has recently announced a new integration with SAP that will give SAP SuccessFactors new avenues to post job openings through the social networking platform.

Specifically, users of SuccessFactors Recruiting can choose Jobs on Facebook as a source, then market their openings to Facebook’s community along with any other outlets selected for a particular posting. In addition, the integration provides analytics to measure performance at each step of the recruiting process.

For SuccessFactors, with its 6,700 customers and 100 million users, the partnership is a logical move to expand the reach of its recruiting tools. However, it isn’t clear how well the needs of SAP’s enterprise customers align with Facebook’s largely consumer audience.

“The consensus seems to be that Facebook works pretty well for SMBs whose primary web presence is their Facebook company page, and/or companies that are hiring in sectors like hospitality or skilled trades,” said Jeff Dickey-Chasins, Principal of JobBoardDoctor LLC, which consults with job board providers on a variety of issues. “LinkedIn definitely has the edge for white-collar workers, and its tools for recruiters are much more robust.”

Jeff Mills, SuccessFactors’ director of solutions marketing, has a different perspective. Many of his customers, including large enterprise organizations, have expressed interest in posting jobs on Facebook. “I do not agree that [Facebook] is best-suited to small, local businesses,” he said. “[Larger companies] are tapping into it more because it is a cost-effective way to reach a local audience.”

To Dickey-Chasins’ point, LinkedIn has an impressive presence in online recruiting. The site reports offering 20 million job postings, and says they result in an average of 4 million hires each year.

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