Samolet Plus Launches Russia's Largest MLS to Rival Cian and Avito

Samolet Plus, the Russian real estate services provider part-owned by real estate development giant Samolet, has launched Russia's largest multi-listing system (MLS).

Samolet Plus is an end-to-end real estate service, covering search, purchase, sale, rental, interior design, renovation and furnishing.

The new MLS has 420,000 listings for sale and rent in Russia, and the company says it will rival classifieds giants Avito and Cian.

Samolet Plus says its MLS has "no fakes or duplicates" and "95% relevance of published ads", while "40% of the properties in it are posted with the possibility of splitting the commission between [buyer and seller] agents."

More than 3,000 real estate agency offices have already connected to the MLS from Samolet Plus, including almost 1,700 offices of the Samolet Plus network. The total number of system users is about 50 thousand real estate specialists, including 34 thousand realtors.

Any real estate agency can use and place advertisements in the MLS after passing accreditation and verification by the Topnlab platform—the real estate IT ecosystem on which the database operates.

The company says the cost of the development and launch of the service reached RUB 350 million ($3.9 million).

Alexander Popov, General Director at Samolet Plus, said:

"This is a closed professional database where realtors can work with each other. It will include properties that have not yet appeared, and may not appear on public resources. With the help of this tool, the realtor community will eventually become less dependent on expensive classifieds and will be able to conduct transactions directly between themselves, without intermediaries. Prices for posting ads on online platforms are growing every year. This hits the pockets of real estate agencies and individual realtors, and as a result, clients pay more.

"In the future, MLS will reduce agents' dependence on classifieds, will allow them to save on advertising and conduct transactions faster. According to our estimates, the number of transactions of real estate agencies or individual agents when connected to MLS will increase by 20-50%. In addition, working with MLS will help to conduct transactions in which the seller and buyer are in different cities, and the number of interregional transactions is growing." [translated from Russian]

Aram Pepanyan, Executive Director of Samolet Plus and CEO of Topnlab, said:

"In the US, having received a license, a realtor gets access to the MLS. In Russia, a similar system has not developed, so MLS began to appear mainly within the framework of digital products. According to our calculations, before the appearance of our MLS in Russia, there were no similar databases with more than 40 thousand ads."

Samolet Plus previously raised a record-breaking RUB 825M ($9.3 million) pre-IPO funding round in August 2024.

Commenting on the round, Andrey Ivanenko, CEO of Samolet Group, said:

"The pre-IPO Samolet Plus shows that within the culture of Samolet it is possible to create a business with a capitalization of 20 billion rubles (USD 226 million) in just two years. More achievements lie ahead—expanding our agent network to nearly 25,000 agents and 3,000 offices by 2025 to provide a 'deal-to-finish' service for all types of real estate transactions."