Rightmove Launches 'one day could be today' TV Marketing Campaign

April 13, 2022

British portal Rightmove has launched a new advertising campaign to air on UK television later this month.

The purpose of the campaign is to get homeowners to consider moving house and address the chronic shortage of housing stock that agents are facing across the country according to Rightmove's Head of Brand, Sarah Brown:

“Estate Agents continue to be faced with record low levels of available stock this year, so we wanted to help them by encouraging people across Great Britain to think about what their ‘one day’ might look like, and to get started now.”

"This ad is about celebrating and understanding the importance of taking action and making ‘one day’ you’ve dreamed about for so long, today.”

The 60-second spot features a homeless scarecrow who after dreaming of a home, turns into a human and finds her home thanks to Rightmove's mobile app.

Rightmove's campaign is supported by a dedicated landing page on the portal's site which features practical tips to help users make their 'one day' move and success stories from some people who have already done so.

Like many recent real estate portal TV spots, the advert plays on the heartstrings of the audience and invites them to picture themselves as stuck in the same place like the scarecrow and to imagine their own dream home. The spot is similar in feel to Zillow's award-winning 'to move is to grow' campaign which aired this time last year and featured friendly monsters helping a little girl deal with moving house.

April 13, 2022
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Affordability Calculators 1
Affordability Fears Are Growing – Are Real Estate Portals Paying Attention?

Only around 40% of listings on Zillow are affordable. Or, to put it another way, only around 40% of properties...

Read More
People Roundup Hero Image 3 April 25 1
People on the Move Roundup: REW, ImmoScout24 and REA India

This week's roundup of real estate marketplace comings and goings features executives on the move in Canada, Germany and India......

Read More
Cooperrocketacq 2
Rocket to Acquire Mr Cooper Mortgage Service for $9.4 Billion

Rocket Companies has announced a $9.4 billion all-share deal to acquire Mr. Cooper, the largest mortgage servicer in the United...

Read More
Scout24 German Houses 3
Scout24 Closes Another Data-Focused Acquisition

Germany-based marketplace operator Scout24 has continued its expansion into real estate data with the acquisition of Austrian proptech firm ImmoUnited....

Read More

Editor's Pick