Realtor.com will now distribute and showcase listings from RentMarketplace, owned by Rent., in an industry first.
This partnership is the first of its kind, whereby RentMarketplace becomes the only listing network providing multifamily properties access to two of the nation's largest real estate listing sites: Redfin.com and Realtor.com.
The expanded content distribution to the Realtor.com® audience means active subscription client property listings on Rent. will now receive access to over 350 million visits each month.
Jon Ziglar, CEO at Rent., said:
“At Rent., we are committed to simplifying the rental experience by connecting the right people with the right properties. In teaming up with Realtor.com®, we have significantly expanded the reach of our clients’ listings.
“RentMarketplace. is the only multifamily listing network to cover two of the largest real estate networks in the country, which brings incredible value to our partners and makes it easier for properties to connect with their next renter.”
Multifamily properties are separate residential units contained within one building or complex, and are highly sought after investment opportunities.
CBRE Group, Inc, an American commercial real estate services and investment firm, predicts that 3.5 million new market-rate multifamily units will be needed by 2035 to keep pace with demand. 796,000 units are already under construction in the US, with an $81.2M, 151-unit project launching in Santa Clara, California in February this year.
Realtor.com recently agreed to enter a partnership with brokerage firm NextHome, with Realtor.com earning a commission on any transactions closed that used Realtor.com's suite of products, including the ever-popular ReadyConnect Concierge service.