RedDoorz brings on two new execs to continue growth for next year

November 21, 2019
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Singaporean hotel booking and management site announces two new leadership hires in preparation for 2020 significant growth phase.

Jupe Tsui has been appointed as the startup's Chief Financial Officer (CFO), while Liviu Nedef has joined as group Senior Vice-President of Marketing. 

Tsui will be responsible for refining RedDoorz's financial growth strategy, as well as implementing new financial initiatives. 

According to RedDoorz, Tsui brings with him almost 30 years of experience from some of the world's largest multinational companies.

He was most recently regional CFO for Hong Kong-based financial services and tech company Oriente, and was also formerly Booking.com's regional finance director.

Meanwhile, Nedef, who has led marketing functions for e-commerce brands such as HOOQ and Lazada, has assumed responsibilities in his newly created role, and brings with him almost 15 years of experience, the company said. 

"His mission will be to make RedDoorz the leading affordable hotel brand in South-east Asia," RedDoorz said. 

Amit Saberwal, Chief Executive and Founder of RedDoorz, noted that the firm has grown five times in size over the past year, and that it intends to continue to drive "significant growth" next year. 

Read more here

November 21, 2019

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