PropertyGuru changes how it works, from search to match platform

PropertyGuru Group, along with DDproperty, turn towards AI and machine learning to improve service quality

Along with search results, the new technology will offer insight and recommendation gathered specifically for the individual users based on their preferences and search history.

Manav Kamboj, chief technology officer, said the company will soon announce plans to offer more value through innovation to its users in the Asean market, including artificial intelligence (AI), machine learning, and cybersecurity. 

“A large number of users, in various states of requiring a property, look for information on our website,” said Kamboj.

The company focuses on using artificial intelligence (AI), machine learning and advanced data analytics to increase its capability to offer recommendation to users and improve the quality of its listing.

“We strive to offer the most relevant result and latest information to users. As for our agents, we are focused on encouraging them to add more properties to the listings,” said Kamboj.

On the website. there are around 25 million property secrets that are translated into 100 million data points along with transaction data, listing data, and inquiry data. “We have a strong data science team and we are very keen on open sources as well as artificial intelligence and machine learning. We are strong on data capability in property tech,” said Kamboj.

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