Product Roundup: Daft, Idealista, Lifull, Lamudi

February 10, 2023

 

We have four product updates of interest for you today.

 

Daft Launches “Advantage Lite Ads”

Real estate listings can now take centre stage at the start of their lifespan thanks to Daft's latest innovation.

Daft, Ireland's leading real estate portal, has launched Advantage Lite Ads, whereby a listing is given 'priority' status above standard ads for up to 90 days.

Advantage Lite Ads cost €80 for listings for properties worth up to €500,000. Listings for properties worth in excess of €500,000 will cost €160.

If the name sounds familiar, that is because Daft already has an Advantage Featured Plus, Advantage Features and Advantage Premium offerings, which all have favourable terms including larger ad spaces, more branding and extra photos on a listing's ad card.

Daft says these products already attract 10x, 6x, 3x more ad views than Standard listings.

 

Idealista adds Lead Generation Tool for Agents

Spain's leading portal idealista has added a lead generation tool for agents to enable them to “capture properties from individuals, even before they are published on the portals.”

The new tool features a suite of maps that show different aspects of potentially available properties:

Private Ads Map shows all ads of private homes for sale, both from idealista and other portals. The private ads map also shows how long a property has been on the market, the number of online views, and a judgement on how appropriate the price is.
Survey Map displays information on all the properties that have been valued through idealista, even though they have not been advertised on any portal. Properties can be filtered by size, price, valuation date and whether a valuation has been requested by the owner of the house.
The Catchment Map allows users to intercept all ads published by individuals in an area of interest. And according to idealista: “You pre-empt the competition, monitoring properties that have been valued on Idealista, but that have not yet been published on any portal.”

 

Lifull lets Homeowners Match with Contractors

Japan's Lifull has added LifullHomes-owners.jp to let homeowners connect with contractors for home repairs and renovations.

LifullHomes-owners.jp also includes DIY advice for homeowners who want to tackle repairs themselves.

Japanese law mandates that housing evaluation reports must be completed before any sale or rental agreement is closed, and LilfullHomes-owners also includes provision of cloud storage for documents and images pertaining to home inspections and evaluations.

Membership is free, and users can get unlimited consultations regarding home repairs and renovations via a messaging app. Lifull has already finalized a set of trusted contractors, and discounts are available for products that come from Lifull partners.

 

Lamudi To Train Agents for 'Digital Era'

Lamudi Indonesia has announced a strategic partnership with the Indonesian Real Estate Brokers Association (AREBI) to train agents to compete in a more digital era.

Lukas Bong, Chairman at AREBI, said:

“The dynamics of the property market require agents to adapt in terms of procedures for providing consultations to prospective buyers and using technology amid the changing demands of property seekers.”

February 10, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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