Product and Service Roundup: Zoopla, Zumper, OhMyHome, DomClick, Lamudi Indonesia

December 9, 2024
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This week's product and service roundup starts in the United Kingdom, with some new search tags coming out of Zoopla...

 

United Kingdom: Zoopla launches suite of new ‘smart tags’ for property searches

Zoopla has improved its search experience for consumers with the launch of six new ‘smart tags’, driving more quality buyers for agents as a result.

Zoopla has used Natural Language Processing (NLP) to extract features from the description and computer vision to extract features from the images. Users can now filter by the six new criteria or smart tags; conservatory, cottage, en suite, kitchen island, patio and period property.

The tags, which can be used in conjunction with keywords to provide a more specific search experience, were added in response to their respective popularity with visitors to Zoopla's real estate portal.

Rich Hayes, Chief Operating Officer at Zoopla said:

"We want to make it as easy as possible for Zoopla users to make the next move, be it finding a suitable property to view, or submitting an enquiry. We’re confident that investing in a best-in-class search experience is a key way to unlock this and drive further ROI for our agent customers as a result."

 

United States: Zumper adds an AI assistant for renters

Rentals specialist Zumper has launched Zoe, a GenAI-based chatbot that responds to questions and requests from would-be tenants.

The new feature is based on ChatGPT-4o, the most up-to-date publicly available version of ChatGPT, and was developed by Zumper over six months.

Zoe, free to use for landlords, can answer virtually any question a prospective renter might have about a property or its neighbourhood—from pet policies to local amenities.

Users can also book viewings using the bot.

Anthemos Georgiades, co-founder and CEO at Zumper, said:

"At Zumper, we’re committed to building AI products that are transformational, not just headline seeking.

“We want to harness AI to empower both property managers and renters in a whole new way. Zoe is a game-changer for the rental industry — she offers 24/7 support to educate renters, narrow down their search and help set up their tours. Property managers should expect to receive far better informed and quality Zumper leads when Zoe passes them across."

 

Europe: Domclick adds subscription offer for agents with fewer listings

DomClick, the real estate vertical of Russia’s state-owned bank Sber, has added a subscription service designed for agents with fewer than 20 listings.

According to DomClick, 3 out of 4 real estate agencies post less than 20 properties for sale. Under the DomClick Pro package for agencies and private realtors, DomClick will offer fixed minimum subscription packages that include 19 placements and reduced rates for promoting their listings.

 

Domclick also adds video listings

Meanwhile, users of the DomClick app on Android can now view short video ads.

According to findings from DomClick's pilot test, such ads are up to 11 times more likely to be shared or added to favourites, and call conversions have doubled since their launch.

 

Asia: Singapore portal OhMyHome launches HomerAI

OhMyHome has launched HomerAI, an AI assistant the Singapore-based marketplace describes as “a one-stop shop for all home-related needs.”

Key features for the new assistant include home valuations, data on recent sales by area, monthly price averages, property insights for local neighbourhoods, highest and lowest sale prices by area, and a GPT-powered search function for creating a shortlist of suitable properties.

 

Lamudi Indonesia partners with Ray White

The Digital Classifieds Group-owned real estate portal Lamudi Indonesia has partnered with the realtor brand Ray White.

Under the terms of the collaboration, 297 agents in 78 Ray White offices have been integrated into Lamudi.

Johann Boyke Nurtanio, CEO of Ray White Indonesia, said:

"This collaboration is in line with our tagline in 2025: ‘Collaboration, consistency, perseverance.’ Collaborating with advanced technology from Lamudi, we can facilitate agents to work more efficiently and provide better services to clients.

"We believe that with the support of technology from Lamudi, our agents will be more effective and efficient in increasing productivity while facing the challenges of an increasingly competitive property market."

December 9, 2024
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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