Private Property reveals website and company rebranding

March 26, 2020

Private Property, a South African-based online property platform, recently announced it will be rebranding and shifting strategies.

With a new logo and website refresh, Private Property wants to emphasize company growth and consumer interaction as apart of its new direction. 

The company has been around for 21 years and believes this new direction will help it adapt to new trends and technologies that are evolving throughout the industry. 

These changes will include updating real estate marketing technology and moving toward a multichannel strategy that will include print and online advertising directly to consumers. 

Part of this strategy already has played out when in 2019 the company purchased Property Power Magazine, one of South Africa's top property information guides, and renamed it The Property Guide. Using this issue the company will inform the market about their rights when renting, purchasing, building, or investing in real estate or property. 

Private Property wants to use these new strategies to grow through the African market and transition into new technologies. 

 

 

 

March 26, 2020

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Developer Generic Background
Product Roundup: Hemnet, Green Acres, FazWaz, Property Sorted and Leboncoin

Here are the product and services updates we've spotted coming from real estate marketplaces around the world this week...  ...

Read More
Affordability Calculators 1 1
Affordability Fears Are Growing – Are Real Estate Portals Paying Attention?

Only around 40% of listings on Zillow are affordable. Or, to put it another way, only around 40% of properties...

Read More
People Roundup Hero Image 3 April 25 2
People on the Move Roundup: REW, ImmoScout24 and REA India

This week's roundup of real estate marketplace comings and goings features executives on the move in Canada, Germany and India......

Read More
Cooperrocketacq 3
Rocket to Acquire Mr Cooper Mortgage Service for $9.4 Billion

Rocket Companies has announced a $9.4 billion all-share deal to acquire Mr. Cooper, the largest mortgage servicer in the United...

Read More

Editor's Pick