Pakistan Portal Graana.com Embarks on Ambitious Collaboration to Provide More Affordable Housing

July 31, 2023

Pakistani portal Graana.com has teamed up with real estate group IMARAT and Pakistan's House Building Finance Company (HBFC) in a collaboration that will bring more affordable housing to the country.

The new consortium will work together to embark upon and support projects that cater to the needs of aspiring homeowners in Pakistan through Easy Monthly Installments.

Shafiq Akbar, CEO at Graana.com and Chairman at IMARAT, said:

"We are thrilled to begin this transformative journey with IMARAT and HBFC. Our goal is to redefine affordable housing by offering flexible EMI options that suit our valued customers’ financial capabilities.

"With IMARAT’s exceptional projects and HBFC’s financial expertise, we are confident in making homeownership a seamless and joyful experience for everyone.

"We believe that not only the average class of Pakistan but every individual benefits from our efforts. We aspire to make every ambitious person, with dreams of owning a home, successful in acquiring one. Because their easy attainment is our success."

Graana.com was developed by UK real estate veteran Shafiq Akbar before launching in 2018 as a portal for buying, selling, renting and finding property developments. According to the web traffic database Similarweb, Graana is the number two player in Pakistan after Zameen, ahead of internationally-owned portals like Lamudi and Mitula:

IMARAT was founded in 2016 and has started 15 real estate projects in Pakistan.

HBFC was established by the Government of Pakistan in 1952 with the mandate of providing finance for the housing needs of lower and middle-income citizens—including the development and launch of Pakistan's first fixed-rate housing finance product, Ghar Pakistan.

July 31, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Developer Generic Background
Product Roundup: Hemnet, Green Acres, FazWaz, Property Sorted and Leboncoin

Here are the product and services updates we've spotted coming from real estate marketplaces around the world this week...  ...

Read More
Affordability Calculators 1 1
Affordability Fears Are Growing – Are Real Estate Portals Paying Attention?

Only around 40% of listings on Zillow are affordable. Or, to put it another way, only around 40% of properties...

Read More
People Roundup Hero Image 3 April 25 2
People on the Move Roundup: REW, ImmoScout24 and REA India

This week's roundup of real estate marketplace comings and goings features executives on the move in Canada, Germany and India......

Read More
Cooperrocketacq 3
Rocket to Acquire Mr Cooper Mortgage Service for $9.4 Billion

Rocket Companies has announced a $9.4 billion all-share deal to acquire Mr. Cooper, the largest mortgage servicer in the United...

Read More

Editor's Pick