Outsell adds mileage model to their auto platform for dealers

Outsell's automated marketing platform for the car industry recently added a new mileage estimator feature to help auto dealerships improve their predictions to offer better car services and maintenance offers. 

"Model enhancement and implementation of the Mileage Estimator has had a strong impact on the platform," Outsell Vice President of Product and Program Management Litded Davis said in a news release.

“We’re able to fill in missing information for dealers and consumers to better predict their service and vehicle needs,” Davis said. “This helps the dealer drives sales zeroing in on the right consumer, which results in higher engagement for a happier and more loyal customer.”

For helping dealers pinpoint where consumers are in their automotive lifecycle, vehicle mileage is an important data point, according to Outsell. But the company adds that most dealerships don’t have access to the data for vehicles they don’t service. Or, the company says, the dealerships don’t regularly collect mileage when they do service the vehicles. Also, they may not have the expertise to analyze the data they have.

Because of those factors, dealerships experience a data gap, according to Outsell. But the company says its Mileage Estimator model fills that gap.

For every make and model, the model establishes mileage patterns and combines them with unique data it has for each consumer. That allows more accurate current mileage calculations for a vehicle identification number, according to the company.

Read more here

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.