OnTheMarket on TV in New Dream Property Show

August 22, 2022

British portal OnTheMarket is putting its name to a new three-part television series, Finding the Cornish Dream.

The majority agent-owned portal company will be sponsoring the show that starts on the 27th of August. The program follows estate agents in the southwest region of Cornwall as they show potential buyers around luxury coastal homes and discuss some of the themes around the local market such as a lack of inventory and second home ownership.

Speaking about the launch of the series, OnTheMarket CEO, Jason Tebb said:

“Following our major website and brand refresh at the end of last year, we’re proud to do things differently and our involvement in the series is a major next step forward for us as we increase our brand awareness among consumers and champion some of the best local agents in the industry.”

OnTheMarket isn't the only real estate portal company around the world that has put its name to aspirational property shows for the branding boost. Australian portal Domain has taken advantage of its parent company (Nine Entertainment) running a TV channel and has been the longtime sponsor of the wildly popular series The Block which sees couple renovate apartments in a block which are then sold at auction.

August 22, 2022
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Developer Generic Background
Product Roundup: Hemnet, Green Acres, FazWaz, Property Sorted and Leboncoin

Here are the product and services updates we've spotted coming from real estate marketplaces around the world this week...  ...

Read More
Affordability Calculators 1 1
Affordability Fears Are Growing – Are Real Estate Portals Paying Attention?

Only around 40% of listings on Zillow are affordable. Or, to put it another way, only around 40% of properties...

Read More
People Roundup Hero Image 3 April 25 2
People on the Move Roundup: REW, ImmoScout24 and REA India

This week's roundup of real estate marketplace comings and goings features executives on the move in Canada, Germany and India......

Read More
Cooperrocketacq 3
Rocket to Acquire Mr Cooper Mortgage Service for $9.4 Billion

Rocket Companies has announced a $9.4 billion all-share deal to acquire Mr. Cooper, the largest mortgage servicer in the United...

Read More

Editor's Pick