UK challenger real estate portal, OneDome, has announced record growth in website traffic between it and its other listing portal, Nethouseprices.com. The company reported that in March, both platforms saw 2.9 million visits, compared to 2.7 million the month prior.
Babek Ismayil, Founder and CEO of OneDome, commented:
“We are seeing a record volume of traffic, with high numbers of buyers and tenants searching on our websites. The month of April has also started very strongly and we are pleased to offer our agents a record volume of leads. We expect this trend to continue in the coming months.”
Specifically, the company found that there has been an uptick in first-time buyers on its website, something that can be attributed to the new 95% mortgage policy by the UK government and stamp duty holiday adjustments.
Ismayil explained:
“Due to being able to save more during lockdown, the extension of the stamp duty holiday, and the new mortgage guarantee scheme, market conditions are very favorable for first-time buyers. We, therefore, expect them to continue driving demand for vendors’ properties.
“However, positive financial conditions and the current easing of lockdown restrictions will provide a boost for all demographics, which is likely to be reflected in property market activity throughout the remainder of 2021.”
The UK property market has seen a busy 2021, so far. The competition has been heated and it’s only ramping up. Over Easter weekend, OnTheMarket cinched a partnership with Reach Media, Boomin officially launched, and like OneDome, Rightmove also saw a spike in website traffic.