The platform enables Buyer-agents to create their own real estate listings and gives Seller-agents the power to see buyer-listings that match the home they're selling.
One Blue Nest, a network for real estate agents, offers a reverse MLS listing platform to help agents sell homes faster. Steering away from the traditional real estate search process to identify a buyer for listings, One Blue Nest’s system gives listing agents the opportunity to browse for active home buyers and contact their agent directly through the site.
Evan Haug, CEO of One Blue Nest and licensed real estate broker, noticed the lack of tools available for listing agents to quickly identify a buyer other than holding time-consuming open houses and constant emailing. Since buyer’s agents do not openly advertise their buyer clients, Evan created a new approach for negotiating deals: a platform for buyer agents to advertise their clients and listing agents to find them.
“Buyer’s agents are the ones who have to reach out to listing agents, start the negotiation process and draft the offers, which is time-consuming. Right now, listing agents have no platform to search for active buyers for their properties for sale and start negotiating. Listing agents need the opportunity to search for buyer’s agents’ clients so they can start negotiating sooner and sell the home faster,” says Haug. “I want to give all agents a fair shot at closing a deal quickly. It’s a site designed by agents, for agents.”
The platform’s innovative strategy helps real estate agents serve their clients by showcasing, for the first time, the clients of buyer’s agents. Agents using One Blue Nest are able to browse current buyer’s agents’ clients as soon as they are published. The platform brings together listing agents and buyer’s agents so they close the transaction in a timely manner.
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