OLX knows its not everyone's first choice when it comes to searching through multiple marketplaces and talking about purchasing real estate. To counteract this, the company is moving towards making finding its place in the real estate industry.
India’s largest online marketplace for goods and services, OLX already serves the real estate segment but is now aiming at strengthening it.
Experiencing a strong business growth in 2018, real estate led the company towards larger revenues through its 40 million monthly active users. The company is accommodating to the increasing property demand, and it has observed one in every five users on the platform to visit the real estate section.
OLX has also dedicated R&D for the vertical to find various factors that motivate buyers, prompting property purchases. OLX-Kantar TNS study highlights that “four out of every five people trust online property sites to search for information and leads on homes." Also before purchasing a property, prospective buyers visit at least 10 listed properties over the internet, on an average.
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