Proptech startup Offerpal has raised an undisclosed pre-seed funding round led by Swedish venture capital firm PropTech Farm, with Offerpal pledging to use the funds to scale into new markets and automate its technology in the Next Gen Lead Gen space.
Offerpal is a concierge-service that connects pre-qualified buyers with real estate professionals in real time, with partners only paying for the leads they receive from Offerpal.
Offerpal becomes the latest name to join the Next Gen Lead Gen space, which includes brands such as US portal giants Zillow & Realtor.com, French startup Meilleurs Agents and German firm ImmoScout.
Matt Campbell, founder and CEO at Offerpal said:
"This investment will allow us to acquire more agency and developer partners and accelerate the company into new markets before the end of the year.
"We also plan on investing heavily into the automation of our pre-qualification process so we can scale up quickly on a global scale without the need for costly overhead.”
Fredrik Bergman, CEO at PropTech Farm said:
"Offerpal’s business model is solving a big problem in the buyer-led property markets, helping buyers and sellers experience a more efficient and user-friendly transaction
"We at PropTech Farm are very excited to be part of this journey. With its strong global-minded management team, co-investors, and technical platform we at PropTech Farm have a very positive view of how Offerpal will develop and succeed."
Offerpal generates & purchases thousands of real estate leads from numerous sources, contacts these leads within seconds and then screens them across criteria including intent to buy, price point and location. The company is already partnered with numerous leading real estate agencies and developers around the world.