American real estate portal operator Zillow has announced that it has introduced a new feature to its website and mobile app which allows users to easily compare listings features side by side.
Dubbed 'Homes to Compare', the new tool can be activated from a user's personal area on the portal and shows the vital statistics of a user's saved listings in an easily comparable side-by-side, spreadsheet-like view.
According to the Seattle-based company, many home-buyers are feel pressured by rapidly rising house prices and falling inventory levels. The need to speedily search, compare and tour homes has perhaps never been greater, especially for first-time buyers.
"This new tool reduces the need for the makeshift spreadsheets home shoppers often create to compare homes," said David Beitel, Zillow chief technology officer. "We know evaluating homes is one of the most overwhelming parts of the home-buying process. Our goal is to change that with Homes to Compare."
The new feature follows hot on the heels of its collaborative search tool, SharePlay which was launched back in December.