New Year Rebrands for QuintoAndar and REW

January 19, 2022

Two real estate portal companies have started 2022 with a resolution to be different. Both Brazilian unicorn portal company QuintoAndar and West Coast Canadian portal REW have switched up their branding for a new year.

In REW's case the rebrand is not only font-deep as the portal's brand and website has undergone a complete overhaul in its new colours of black and white.

For company President Simon Bray, the change was inspired by a potato peeler and is as much about trying to build up a brand that home seekers recognise and can trust.

"We had to go beyond constructing a great website, and begin forging a great brand. One that represented the type of experience people would like to engage with; that they would perhaps start to love and, one day, eventually begin to trust."

As for QuintoAndar, the Sao Paulo based company has been a bit more conservative with its rebranding efforts with bolder lines and a deeper blue colour befitting of a company that recently bought out all of rival Navent's real estate assets to put it at the top of the Latin American real estate vertical tree.

Speaking about his company's rebranding, QuintoAndar CEO, Gabriel Braga, said:

"This evolution reinforces that, more than being part, we make a difference in a very valuable moment for people: opening doors to a new stage."

January 19, 2022
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Cooperrocketacq
Rocket to Acquire Mr Cooper Mortgage Service for $9.4 Billion

Rocket Companies has announced a $9.4 billion all-share deal to acquire Mr. Cooper, the largest mortgage servicer in the United...

Read More
Scout24 German Houses 1
Scout24 Closes Another Data-Focused Acquisition

Germany-based marketplace operator Scout24 has continued its expansion into real estate data with the acquisition of Austrian proptech firm ImmoUnited....

Read More
People Roundup 28Mar 2
People Roundup: Aviv Group, Pisos.com, Kleinanzeigen, REA India, Anjuke

There have been several high profile C-suite moves in this week's People Roundup. We'll start in Europe...   Europe: Aviv...

Read More
Product Update 2025Mar28 3
Product and Services Roundup: Zoopla, ViewIt

This week's Product Roundup starts in the UK, where it's all about Zoopla...   UK: Zoopla's MyHome product is used...

Read More

Editor's Pick