New Norwegian Portal Hjem.no Aims to Take On Finn

April 11, 2024

A new agent-owned real estate portal has launched in the lucrative Norwegian market intending to provide competition for the country's leading marketplace, Schibsted-owned Finn.no

Hjem (meaning 'home') is the name given to the new marketplace being run by Oslo-based digital real estate company Bomega. The venture is backed by several leading brokerage companies across Norway and uses Norwegian-developed technology.

According to Bomega General Manager, Rune Paulseth, the new portal has been set up with one goal in mind: to break the perceived monopoly of horizontal marketplace Finn.no in the real estate sector.

"Norwegian consumers dislike monopolies and want options. This applies in particular when they have to make important decisions. Buying and selling housing is to a large extent one such a decision."

Hjem uses artificial intelligence to match buyers and sellers showing not only direct matches but also suggesting homes that buyers might be interested in. The portal also claims to offer a more flexible map and search function than its rival.

April 11, 2024
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Zillow Financial
Zillow Exec Clarifies and Defends New Listing Access Standards Policy

Zillow's Chief Industry Development Officer, Errol Samuelson, has taken to LinkedIn to clarify the company's updated listings access standards policy....

Read More
Investment Roundup 18Apr 1
Investment and Funding Roundup: Realiste, Rentify, Placy

This week's funding roundup is all about AI-powered platforms. We'll start in UAE...   Asia: Realiste closes $2M seed round...

Read More
Product Update 2025Apr18 2
Product Roundup: Zillow, Rightmove, Otodom, Hjem.no, AtHome.co.jp, PropTechBuzz

This week's product and service roundup starts in the United States, where Zillow has boosted its Showcase product with enhanced...

Read More
Zigbang Investment Scaled 3
Korean Proptech Zigbang FY2024: Revenues of $70.9 Million Drop 21.8% Year-on-Year

South Korean proptech firm Zigbang has reported full-year revenue of KRW101.4 billion ($70.9 million U.S.) for 2024, marking its second...

Read More

Editor's Pick