New LinkedIn campaign focuses on professional community benefits

LinkedIn has recently unveiled its newest integrated marketing initiative highlighting the diverse community of LinkedIn users and professionals supporting each other in the job seeking process, entitled "In It Together".

The campaign is built around the insight that 70% of people who recently changed jobs were connected to someone at their new company, with LinkedIn research revealing that referrals make the chances of hearing back from a recruiter four times as likely. This campaign aims to highlight and celebrate this community and encourage others to reach out to theirs for help in finding their next role.

It follows the first wave of LinkedIn’s ‘In It Together’ campaign which launched in June 2018 across the UK, France, and Germany, and used real member stories to tackle stereotypical definitions of success.

The campaign includes a mix of video and powerful stills from LinkedIn members who have used the platform and their community to get the right job. It will be targeted at ‘Career Builders’, people who are highly ambitious and focused on long-term career development. Career builders are typically aged between 25-34, and while they value their professional community they often lack the confidence to leverage their network.

The UK campaign will feature four LinkedIn members from across the country, including Deepshikha who worked in a laboratory and loved the science of what she did, but not the lack of contact with people. She tapped into her LinkedIn connections to get her profile on the radar of her professional community outside of her lab. Now working as a recruiter, she talks to candidates every day, and has found her new work much more fulfilling.

Read more here.

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