UK-based estate agency, MoveSelf, founded in 2017 as an online estate agent, is turning towards For Sale By Owner to keep up business thanks to the difficulties that company's like Purplebricks and other digital giants posed as high competition for MoveSelf.
MoveSelf, which is based in Manchester and serving the Greater Manchester and Cheshire areas, began two years ago offering vendors a sales package for just £24.99 for a one-month contract, reducing over time to only £9.99 per month for a 12-month contract.
However, now the company is switching emphasis and its website is giving greater prominence to the For Sale By Owner concept, but with additional support if a vendor wants it.
“Getting found in cyberspace as an 'online estate agent' when companies are spending £10m and £20m a year on advertising is proving impossible” Kae Travis, founder of MoveSelf stated.
“For a small company in a competitive market offering a low cost product, advertising expenditure can be burnt through very easily and Return on Investment is challenging at best” he adds.
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