MomentSnap rebrands as ShiftOne, launches new turnover-reduction initiative

Employee engagement solution used by major players across North America like Dave & Buster's, Five Guys, Applebee's and BJ's Brewhouse - MomentSnap - has recently announced that an official rebranding to ShiftOne. This change of company name is part of an overarching campaign within the enterprise to renew their mission of focusing on frontline turnover in the restaurant industry, known as the sector's "most costly dilemma".

"ShiftOne has given our local operators and multi-unit managers a completely new and meaningful avenue of connection with Team Members," said Dan Krebsbach, President of Operations at Apple American Group. Apple American Group is Applebee's largest franchisee, operating 460 restaurants across 23 states. "The daily Smart Alerts give leadership updates on performance fluctuations and insight into how employees are doing, providing real ammunition for recognition and making them feel happy and appreciated. It's great for companies that care about recognition."

ShiftOne is giving some of the largest restaurant chains in the industry new avenues to maintain and cultivate their employee base and network, all from the smartphones of these staff members. The engagement tool offers real-time, individual performance data, usually from the establishment's point-of-sale system or guest review collector, and can be used to leverage competition, spur communication, and grant sincere engagement and recognition. All of this is possible through machine learning algorithms that also analyze operational health factors that include turnover risk, and give managers more tools to open the doors for a healthy conversation that may save a position.

"The price of losing a single hourly team member to turnover is upwards of $5,800, and the average turnover rate in American restaurants is 102.8%. It's basic math: for enterprise brands with thousands of employees, turnover is eating a multimillion -dollar chunk of profits every year," said Ashish Gambhir, Co-Founder and President, ShiftOne. "An entire industry has emerged to absorb that profit: recruitment software, pay-to-play scheduling and chat, learning management systems. Each lost and replaced employee is less money in restaurants' pockets and more money in theirs. ShiftOne is here to flip that relationship upside down, by crushing turnover and helping great brands reclaim their millions."

The rebrand comes on the heels of a stretch of successful business growth, where the company reported an uptick of engineering resources by 50 percent, as well as increasing annually recurring revenue by 100 percent.

ShiftOne, based out of Arlington, Virginia, was founded in 2015 by Ashish Gambhir and Kam Desai. Gambhir and Desai previously co-founded newBrand Analytics, social media listening company acquired by Sprinklr, which aided companies like McDonald's and Subway optimize per-location performance on an enterprise scale. Restaurants currently leveraging ShiftOne solutions include Dave & Buster's, Applebee's, BJ's Brewhouse, Five Guys, Taste of Belgium, and more.

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