Mexican PropTech Flat.mx Acquires Local Mortgage Platform Hipoteca Genial

September 27, 2023

The Mexican PropTech, Flat.mx has acquired the digital mortgage brokerage platform Hipoteca Genial for an undisclosed sum.

Founded in 2017 by Iván Moreno, Mexico City-based Hiptoca Genial offers mortgage brokerage as well as remodelling, construction and small business loans via its digital platform

Flat.mx was founded as a pure iBuyer but, like many similar companies, has transitioned away from iBuying and now offers a suite of products around the buying and selling of homes. The aim of the acquisition of Hipoteca Genial is to strengthen the brand's existing mortgage services offering.

“Financing is a key element for people when deciding to buy a property. We had already built something to provide mortgage advice. As partners with Hipoteca Genial, it became very natural, seeing what they added to our operation, to think about an acquisition”, said Bernardo Cordero, Flat.mx cofounder.

The latest acquisition comes six months on from Flat's acquisition of real estate data company Intelimétrica and two years on from its Series A funding round.

September 27, 2023
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Cooperrocketacq
Rocket to Acquire Mr Cooper Mortgage Service for $9.4 Billion

Rocket Companies has announced a $9.4 billion all-share deal to acquire Mr. Cooper, the largest mortgage servicer in the United...

Read More
Scout24 German Houses 1
Scout24 Closes Another Data-Focused Acquisition

Germany-based marketplace operator Scout24 has continued its expansion into real estate data with the acquisition of Austrian proptech firm ImmoUnited....

Read More
People Roundup 28Mar 2
People Roundup: Aviv Group, Pisos.com, Kleinanzeigen, REA India, Anjuke

There have been several high profile C-suite moves in this week's People Roundup. We'll start in Europe...   Europe: Aviv...

Read More
Product Update 2025Mar28 3
Product and Services Roundup: Zoopla, ViewIt

This week's Product Roundup starts in the UK, where it's all about Zoopla...   UK: Zoopla's MyHome product is used...

Read More

Editor's Pick