Zimmo Acquires Logic-Immo.be to Unite Mediahuis' Challenge to AVIV Group in Belgium

May 10, 2023

The Belgian real estate portal Zimmo has today announced that it has agreed to acquire its competitor Logic-Immo.be from the media company IPM Group. Financial details of the deal were not disclosed.

Both Zimmo and Logic-Immo.be are challengers of the market-leading Belgian real estate portal Immoweb which is operated by AVIV Group, a subsidiary of the German media powerhouse Axel Springer.

In the highly regional Belgian market, the acquisition made good sense. Zimmo is based in the Flemish-speaking north of the country (Flanders) while Logic-Immo.be has historically been strong in the French-speaking south (Wallonia).

"This acquisition allows Zimmo to significantly increase its market share in Brussels and Wallonia. For visitors and users of Logic-Immo.be, there will be practically no change because the domain name Logic-Immo. be will now link to Zimmo.be, so that all classified ads will be integrated there", says Yves Vanderveken, Business Director Zimmo.

"This merger gives Logic-Immo.be customers access to the Zimmo platform, it will be a win-win for everyone. IPM Group continues to serve its customers via its press titles", explains François le Hodey, CEO of 'IPM Group.

The challenge to AVIV Group and Immoweb has effectively been unified with today's announcement with no other significant challengers in the market.

May 10, 2023
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Developer Generic Background
Product Roundup: Hemnet, Green Acres, FazWaz, Property Sorted and Leboncoin

Here are the product and services updates we've spotted coming from real estate marketplaces around the world this week...  ...

Read More
Affordability Calculators 1 1
Affordability Fears Are Growing – Are Real Estate Portals Paying Attention?

Only around 40% of listings on Zillow are affordable. Or, to put it another way, only around 40% of properties...

Read More
People Roundup Hero Image 3 April 25 2
People on the Move Roundup: REW, ImmoScout24 and REA India

This week's roundup of real estate marketplace comings and goings features executives on the move in Canada, Germany and India......

Read More
Cooperrocketacq 3
Rocket to Acquire Mr Cooper Mortgage Service for $9.4 Billion

Rocket Companies has announced a $9.4 billion all-share deal to acquire Mr. Cooper, the largest mortgage servicer in the United...

Read More

Editor's Pick