Mashroom: The new owner of emoov has big plans for the future

Mashroom, the startup that recently bought the defunct property portal, Emoov, last year, has decided to postpone the launch of the new platform.

The new owners have also rejected any suggestions that the online/hybrid agency business model is in difficulties, but say is instead evolving.

It has revealed that its own customers don’t need a local property agent to visit their homes, and believes that agents will make the bulk of their money from mortgages and financial products – a model already set out by Housesimple, which is in the process of going free to vendors.

Mashroom bought what it has now rebranded to emoov in January and said it would support the launch of its lettings platform in March.

However, Mashroom’s Chief Operating Officer Naveen Jaspal said it has now scheduled the launch for later this summer.

She said: “We took the decision to delay the launch of Mashroom following the purchase of emoov as we wanted to focus our attention on identifying and helping relist the properties for those customers affected by the previous company going into administration.

“We’ve begun Mashroom beta testing and have a full launch scheduled for later this summer.”

She describes Mashroom as having been founded by an entrepreneur, Stepan Dobrovolskiy, who saw a gap in the market.

“Mashroom will provide a platform that directly connects landlords and tenants to reduce hassle, stress and costs for both parties.

“It will also reward tenants for sourcing and showing potential new residents around their home before moving out.

“There’s also a new product that we’ll be launching in the UK later this year but we’ll share more information on this as we approach the launch.”

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