Mapfre wins at the SAP Quality Awards for digital talent acquisition

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

The project, which is based on the SAP SuccessFactors solution, has been recognized for its high degree of innovation.

Agility and efficiency, increased candidate satisfaction and faster and more operational decision-making thanks to higher data quality are the key indicators of the project that Mapfre has carried out to boost talent acquisition in the digital environment, and that has been recognized for its high degree of innovation in the latest edition of the SAP Quality Awards.

The insurer has promoted a transformation plan within its human resources area, and whose main objectives were to outline an attractive brand for employees and candidates, offer them a new value proposition and more development opportunities, standardize the selection process globally, and unify the information to be able to make decisions based on data.

For the execution of this plan Mapfre has relied, among other technologies, on the recruiting module of the SAP SuccessFactors solution, and has had the advice and collaboration of the Stratesys consultancy, multinational specialist in digital transformation.

The SAP Quality Awards, awards with which the multinational SAP recognizes each year the best technological transformation initiatives, have valued the innovative nature of the project, which was based on the integration of innovative gamification techniques and the broad application of AI methodologies.

The implementation of the project was carried out in record time and the first assessments indicate that the average vacancy coverage time has been reduced and both visits to the new job portal and the applications received have increased.

“Mapfre selected SAP SuccessFactors as the solution on which to establish the digitalization of its Human Resources management processes, among which is the Attraction and Selection of Talent. This was deployed last year in all the countries in which Mapfre is present, with the focus both on the transformation of Recruiting Marketing and Management processes, making them more efficient, as well as Mapfre's own image, now more digital and attractive, as well as in improving the experience of the candidate and the employees involved in the process.”

María Narváez, Deputy Director, Talent Mapfre

For his part, Cándida Martín Sánchez, expert manager in Tates & People Management of Stratesys, points out that “one of the most differentiating aspects of the project is the scalability of the actions implemented, which in the first phase were aimed at specific groups and supported by marketing strategies, to then be raised from a more global perspective and applicable in all markets in which the company is present ”.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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