LinkedIn prepares to open new offices in Mexico City

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

By July 2020, LinkedIn will make its physical arrival to Mexico City where it has decided to locate its first office in the country - making it the company's second headquarters in Latin America after Brazil.

In an interview with Forbes Mexico, Milton Beck, Senior Director of LinkedIn for Latin America, said that with this opening he hopes the company will strengthen its presence in the Mexican region -  one of the most important markets for this social network.

“Mexico has always been part of our plans, from the beginning we visualize being present in Mexico, something that had to be done at some point. I believe that we reach important numbers, today we have 13 million members in Mexico of the 92 million members we have throughout Latin America."

“It is the seventh largest country in terms of members worldwide and we believe that the more than 1,000 customers we have will be closer to us. We have very important clients in the country such as Aeromexico or BBVA. So Mexico ranks seventh for us in terms of members, which is a fantastic thing,” said Beck.

Regarding the type of operations that the company plans to carry out in this space, the manager explained that they will work mainly in the work of rapprochement with clients and in the topic of new talents.

“The plan is to open the office in Mexico on July 1, 2020, as the official launch day, but we will have a prior release for people who will start doing work in a temporary office. We will start first with the positions of for Talent Solutions and with this we expect that by the end of 2020 there will be 30 people working in the office,” he said.

More jobs for Mexicans

With this announcement LinkedIn joins technology companies such as Google, Facebook, Twitter, Uber, and others which have already held offices based in Mexico City for some time, from where they dispatch both for the local market and others regions.

The manager said that with this opening, they expect that for the following year - aside from starting to work closely with their clients and strengthen their businesses in the region - they will also be able to generate jobs for Mexicans.

“We do not have an exact number for now; we are going to evaluate the people who will move from São Paulo, but we will also open vacancies in Mexico. We expect it to be 30 people by December 2020,” said the manager.

How do you expect the Mexican market to react?

I think it is something that the Mexican market is prepared for and is waiting for a long time. I think that being closer to our members and customers will benefit everyone, I think being closer to our customers is important, but also to create more content in Spanish. Spanish is now the second most popular language in the world, and Mexico is responsible for 25% of the population that speaks this language in the world. I think being here with an office, close to our partners and customers, will benefit everyone.

With this, how will Mexico advance in the ranking of the main markets worldwide?

The point is that Mexico is currently ready with the platform, we see that the best practices that companies had in the United States and Europe in the past, have served so that Mexican companies are using the same strategies to hire the best employees, market and sell their products.

Although in the past there was a barrier in what Mexican companies were doing in social networks, now this barrier is almost nil. I think that being closer will be easier for us to be with our partners and customers to help them use the latest technologies and strategies in terms of B2B business marketing, B2B sales, B2B activities.

With this expansion in Mexico, what will be the plans for next year for LinkedIn in the Latin American market?

When viewing it from the geographical perspective, we will start in Mexico with our Talent Solutions business, which is the most important business for us, I believe that in the future we will be present with other business lines in the country such as Marketing Solutions, Solutions of Sales or Learning Solutions, but first it will begin with those of Talent.

There are other lines of solutions that we are starting worldwide that will be part of the Mexican market, such as Talent Insights, which is a tool to help companies use our big data to define hiring strategies, new office openings, tools permanent talent, this will be very important for the Mexican market.

Currently in Latin America, Brazil is the largest market for LinkedIn, followed by Mexico as the second largest market for all types of businesses, as well as for our sales, marketing and talent solutions. From the beginning, Mexico, of the Spanish-speaking countries, has been the most important market for LinkedIn in Latin America.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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