LinkedIn: "Disruption" has over-saturated industry terminology

LinkedIn, the social media giant for jobs and networking owned by Microsoft, has recently declared that "disruption" is the most over-used buzzword in the industry.

Besides “disruption”, other buzzwords like “Cloud-based”, “value-add”, “scalable”, “authentic” and “bandwidth” also emerged as the most over-used industry buzzwords, according to LinkedIn’s list.

“The word ‘disruption’ won, both because of its excessive volume in digital marketing and the tech world in general and also its betrayal of the very concept it represents,” Sean Callahan, Senior Manager, Content Marketing, LinkedIn wrote in a blog post on Monday.

The job-seeking platform released its “Marketing Madness: Buzzword Beaters” list for the first time this year in a bracket format, dividing the contending words into regions — Jargon, Balderdash, Banality and Cliche.

“We wanted to put our own twist on the bracket sensation this year, so we thought about what drives us mad as marketers and it didn’t take long for an answer to emerge — buzzwords,” Callahan said.

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