LinkedIn competes with the "Tinder" of professional contact networking

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

With more than 610 million users worldwide - and about 11 million of them in Spain - LinkedIn is the leading professional social network to meet relevant contacts that allow you to boost your career. Some rivals like Xing or BeBee have tried to overshadow it but, despite their efforts, they have not succeeded.

However, that does not mean that there are no other platforms or useful applications to expand your network or agenda - and with a much simpler use dynamics.

One of these apps is Wonderloop. This platform combines several aspects that help to make interactions between users very simple and intuitive. In the first place, it dispenses with those long descriptions of LinkedIn profiles and biographies. It is not even necessary to upload a photo. Wonderloop users should only fill in their name, location and some labels that can define their person, profession, specialty, or sector.

All those data that are usually present in Linkedin and that in this application have been deleted at a stroke, can be commented on in an audio-visual way. Because the main attraction of Wonderloop is that users can record a video of up to 20 seconds to show up, sell or tell what they want about their career, skills, position, interests, etc. It is a small elevator personal full-fledged, although in this case not directed to investors, but to other professionals.

For each video profile, moreover, a URL is generated. Thus, professionals have the opportunity to share them in other social networks or include them in the signature of their corporate emails.

This characteristic is in line with the evolution suffered by the recruiting market and Human Resources. In recent years, services have emerged that make it easier for candidates to create their own videocurriculum. In addition, professionals focused on the search for talent value the video presentations as a way to differentiate the applicants and also save job recruiters.

THE TINDER OF THE PROFESSIONALS

To describe Wonderloop to those who do not know the app, it could be said that it is a mix between Linkedin, Instagram Stories and Tinder. From the famous dating application Wonderloop has appropriated its characteristic 'swipe' system. Thus, after viewing - or not - presentation micro-videos, users can choose to slide the screen to the right if a particular contact interests them or slide it to the left if they do not find any kind of affinity or connection to it.

In addition to this interface cards that are appearing, users can also perform contact searches -with a powerful engine- through name, location, industry or skills.

Another advantage of the service is that users can enter or present a contact to another contact so that both make their own connection. That is, a kind of 'the friends of my friends are my friends' in every rule.

Wonderloop is available at the moment only in the App Store, and is currently invite-only from other members of the platform. The app can be used completely free of charge.

ONE STARTUP WITH ONE SINGLE FOUNDER

As for the startup behind the service, Wonderloop was created in San Francisco in 2014 thanks to the initiative of the Norwegian entrepreneur Hanna Aase. To date, the startup has only raised $200,000 in funding.

Aase explains that since its founding they have intended "Wonderloop to be like real life, encouraging that in every new connection what comes out of it can not be decided by technology, but only by the use of our intuition and personal preference."

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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