Launch of Localicer, the collaborative portal for the commercialization of premises

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

The ParcBit de Palma has hosted the presentation, Localicer, a business project led by Antonio Avecilla, which aims to be the reference portal for the sale and rental of commercial and real estate premises for the tertiary sector.

The Localicer portal has been presented after two years of incubation at ParcBit, with great interest from real estate professionals and social agents.

As explained by the Founder of Localicer, it is a web portal oriented to commercial spaces and spaces that, in addition to allowing third party ads, becomes a collaborative tool with a "gamification" component that sets it apart from the rest. of platforms of this type.

During the presentation of the project, the main features of the portal have been announced, which allows for the sharing of ads uploaded by the owners themselves and advertisements of "offline" spaces and spaces for rent that are found and uploaded to the website by the community. .

In this way, Localicer creates a network of collaborators that, through a rewards program, provide the real estate market with offers that would be very difficult to access. Likewise, the platform offers other options such as; Comments to suggest what types of businesses are needed in a certain neighborhood, requests for premises according to characteristics and needs, or the suggestion of the optimal sale / rental price based on the average price of the rest of the ads in the area.

According to the market studies of Localicer, the Balearic Islands has 106,950 stores in total, of which it is estimated that close to 14,000 are without activity and that more than 40% is not published on the Internet, or is very dispersed. That is why "Localicer tries to be that tool that centralizes the available spaces by area, and at the same time gives visibility to the announcements of owners who do not know the use of new technologies".

When it comes to the creation of Localicer, Avecilla said; "It emerged five years ago while I was studying in Zaragoza after the worst years of the crisis, seeing that many shops were for sale or were rented, but when consulting on the internet, they were not advertised on the leading portals." From this, and once finished his studies, he returned to Mallorca where he participated in the Explorer program 'Jóvenes con Ideas', promoted by the Santander Group; "a fantastic experience where the idea was taking shape, learning with other young people and getting to know outstanding specialists in all areas of entrepreneurship".

Subsequently, the founder of Localicer continued to work on the project with which he entered the EmprenBit collaborative incubator; "A space with other entrepreneurs who are working on their projects, understand the vital moment you are going through, and encourage you to continue when you are under strength." According to the young entrepreneur, being in the ParcBit as well as being able to attend talks and events has given him the opportunity to "meet great professionals and talented people, and have meetings that would not have been possible without being in the ParcBit "

The platform also offers other options such as highlighting advertisements, interior video recording service and 360º virtual tours. And in addition, users can print real estate signs with QR codes that when scanned show the listing of the ad.

Soon, it is planned to launch an APP for Android and IOs and the possibility of renting spaces per day for social and professional events.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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