Latin America: Peru uses social networking the least to find a job

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Globally, Peru is ranked 109 out of 125 countries, according to a study by Adecco.

Peru ranks 109th in the use of professional social networks, the last place in this category in Latin America, according to the 2019 Global Talent Competitiveness Index of The Adecco Group.

The first positions on the list are for the United States, Iceland and the Netherlands. In this same item, in Latin America, Chile leads the ranking (18), followed by Uruguay (27), Argentina (29) and Costa Rica (31).

Despite being last on the list, LinkedIn, along with Facebook, are the most used social networks in the search for employment in the country.

"60% of candidates have migrated to social networks, in addition to searching the traditional stock exchanges. The main advantage offered by networks is interaction, since the candidate can have a fluid communication with the recruiter," said Christian Venturo, National Manager of Selection and RPO of Adecco.

LinkedIn or Facebook?

LinkedIn is considered a space focused on labor issues and is usually used by professionals with high and medium positions.

"This network is becoming an increasingly larger tool, where you can find everything from practices to relocating a CEO," explained the Adecco executive.

A plus of this network are the validations, where the recruiter can have a greater perspective on the qualities of the candidate.

"You have the paradigm that Facebook is more informal. In fact, less than 20% of Peruvians assume that they can get work in this social network, "he said.

A point in favor of Facebook is its massiveness, which is why companies take advantage of it to make announcements, especially to more operative positions.

"Facebook is a very useful platform because it allows creating closed groups focused on work publications or a specific profession, and that is where the objective candidates can be,
 he noted.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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